Meaningful change matters

We help you realize creative and strategic outcomes through consulting, design,
measurement and assessment, facilitation, coaching, performance and change
management. Purple Voodoo provides solutions for individuals,
small businesses, and large corporations.


The Purple Voodoo Team, based in Toronto, Canada, consists of carefully selected, experienced professionals with diverse and complementary competencies, including:

  • Sales and Marketing
  • Facilitation
  • Adult Learning & Design
  • Certified Professional Coaching
  • Measurement and Assessment
  • Strategic Planning
  • Communications

We are part of a global community of behavior change specialists who share a common
philosophy and methodology.

Our model is unique because our practitioners are constantly honing their respective crafts by maintaining individual practices in their areas of expertise, enabling Purple Voodoo’s clients to benefit from high levels of expertise and specificity, without losing cross-industry breadth of experience.

We are supported by super cool and talented people in Graphic Design, Information Technology, Digital Marketing and Project Management.

Purple Voodoo helps you and your team connect, create and communicate more effectively.

Leveraging proven and emerging neuroscience, we root out mindset that drives behavior and incite changes that impact results. We strive to disrupt the ‘soft skills’ status quo and shift your investment perspective from cost center to organizational imperative, driving individuals and teams to account for sustainable and meaningful change.

Our thoughtful, straightforward and engaging approach guides participants through the process of discovery, awareness, identification of clear goals and objectives, and creation of well-articulated strategic action plans. We help you and your teams navigate the ever-changing demands of your workplace. We:

  • Help you identify gaps & opportunities
  • Plan a strategy to make it happen
  • Co-create and deliver solutions
  • Measure it and make it stick

About Catherine

Catherine Harrison, President and Client Lead, has decades of experience as both a corporate professional and a multi-disciplinary artist. This gives her a unique perspective on realizing strategic, creative, and progressive outcomes, and enables Purple Voodoo to provide authentic and straightforward cultivation of ideas and solutions for individuals, small businesses, or large corporations. Catherine is a certified professional coach, expert facilitator, seasoned team leader and strategic connector of dots. All of her work has an underlying focus on mindfulness, presence and accountability.

What we believe

We believe that less is more. All initiatives should include explicit expectations regarding accountability and sustainability. We believe in the dynamic balance of art and science, and the need to observe and leverage both. We believe in open, transparent, authentic partnerships, and that dynamic, fluid shifts in perspective drive meaningful change.

Purple Voodoo is first and foremost a custom house: we leverage in-house depth and breadth of expertise both within and outside of your industry to recommend, design, and deliver programming that is custom-created for the client it serves, because we know that no two clients are the same. This level of customization requires a client understanding so deep that we know exactly what it is like to be one of you. It requires us to work ‘from the inside out.’

Working from the inside out is a cornerstone of our practice, enabling authentic partnership and the precise application of our expertise to your specific needs. We do this by orienting ourselves as consultants first. Before being designers, facilitators, or relationship managers, we are all consultants.

As Purple Voodoo consultants, we are constantly developing and refining our understanding of the client and see every interaction as an opportunity to gather more insight. We want to know where you’ve come from and where you’re going, what you’ve tried, where you’ve succeeded, and how you’ve been challenged. We want to know how you interpret your history and your present, what you see for your future, and the ways you define value. What keeps you up at night? What gets you excited in the morning? What are the best and worst things that could happen to your organization? Who wants to work with you? Who do you want on your team? We crave nuance and reject assumptions.

We are not about imposing structure or best practices just because they are ‘objectively’ the best. Instead, we recognize that what is truly ‘the best’ is context-dependent—that is, defined by your organization, your environment, and your vision. By understanding your world completely, we strike the perfect balance between theory and practice, and develop solutions that actually work.

This is why we are all consultants. Because the product doesn’t matter if it isn’t used. Because ‘best practice’ leadership is irrelevant if nobody buys in. Because the ‘best’ structure isn’t the best if the team is disengaged. We know that the validity of a solution is defined by its value to you.